I recommend you DO NOT get the wheel and tire package. If you read the fine print basically they dont cover anything. The only thing covered is if you are driving and get a flat or something. If its damage from your driving, like a curb or something it wont be covered. The rims on the jeep are very stong, normal pot holes and stuff wont bend them and a flat tire isnt $2k
As far as the paint protection that is up to you. If rock chips drive you crazy or you want to protect you front end then its a good investment. If you dont care and you will drive it a year or 3 and sell then probably not worth it. You may be able to get higher quality film and better workmanship doing it after the purchase at a specialty shop then at the dealer where they crank out the work as fast as possible. Xpel and 3M/Llumar are good brands.
Lastly i would inspect your purchase order/invoice dilligently. Sounds like they are trying ti squeeze money out of you.