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Discussion Starter · #1 ·


It's cause for celebration because Jeep CEO Mike Manley has confirmed that the Hellcat Grand Cherokee is going to happen, and soon.

Thanks goes out to auto journalist Brian Makse who asked Mike Manley bluntly, "can you put a Hellcat motor in the Grand Cherokee?" To which Mr. Manley replied, "not only can I put a Hellcat motor in [a Grand Cherokee] for you, I'm going to bring to market by the end of 2017." You can see the Q&A for yourself in the video below.


This Hellcat powered Grand Cherokee will likely be called the "Trackhawk". That name was trademarked by Jeep back in 2014.

We also had some indications that this was coming in the past. Jeep reportedly confirmed a Hellcat Grand Cherokee to dealers in August of last year. There were also reports that this model would be able to go from 0-60 mph in 3.5 seconds, which would make it faster than the BMW X5M.

http://www.roadandtrack.com/car-sho...6/jeep-grand-cherokee-hellcat-confirmed-2017/
 

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Keeping this automotive... they know people are always connected to the web and know a good portion of the market for a vehicle like this tend to be engaged in news and communities. Once auto blogs report... it just runs viral to the audience it has to get to.
 

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Discussion Starter · #13 ·
Is that the norm of the industry? It seems to me that FCA broadcasts plans unlike other brands which makes it seem as though they are doing worse when they make changes to the plans in comparison to other brands. Other brands may make changes, but they don't have to announce them because they never set out a five year plan a few years earlier.
 

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For some brands its the norm for others it's not. I guess it all comes down to how they think their marketing approach should be in comparison to others, as you can imagine there's a lot of people calling shots over what should/shouldn't happen.
 

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Discussion Starter · #15 ·
For some brands its the norm for others it's not. I guess it all comes down to how they think their marketing approach should be in comparison to others, as you can imagine there's a lot of people calling shots over what should/shouldn't happen.
I haven't seen 5 year plans for other companies that are public. Have you?
 
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