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What's the process behind Search Engine Optimization? How does a site move towards the top of Search Engines?
 

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Well, this is a very long story. People work a lot for making this. Try to find some videos on YouTube or blogs about SEO.
You're right. This is a whole industry. Especially when it goes for off page SEO. There are whole companies which provide linkbuilding, for example. Because a single man can't do it fast. Not so long ago I've bought a pack of links from this crowdo.net company for my site and my page rank had increased significantly. They did their job fine. Before that I've tried to buy links from Chinese, but it was awful. Because they've made my ranking tanking.
 
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