They probably should’ve built less Trackhawk’s and more Demon’s. FCA wouldn’t be losing out on all of the premium being paid for the Demon’s if they built a few more, and the Trackhawk’s wouldn’t be selling for under dealer invoice if they didn’t over produce these. Maybe a limited run of 5k each would’ve been far more profitable while still building the same numbers of total vehicles. I think they messed up by not making the Trackhawk limited to a specific number out of the gate, even if it was the projected number that they thought they could sell without a limit on them, since that ‘limited’ moniker would help sell them. Dealers wouldn’t be willing to simply break even to get these off of their lots. Just my two cents.
FCA makes the same amount on the TrackHawks either way. The more they build, the more money they make and the TrackHawk has a MUCH larger profit than any other Grand Cherokee.
Every one they have made is sold, at least to the dealer anyway. Now if the dealer over ordered and has to sell them low, that's on the dealer. It might effect 2019 sales if the dealers are a little more reluctant to order so many though.
Not saying FCA couldn't have kept it as a halo model as they did the Demon as a marketing tactic, no idea if that would have been a good idea or bad idea long term. Obviously would have been good for the buyers who obtained them as said above, it would help re-sell, but short term, they saw lots of $$$$s so they went for it.
Personally, if they had limited it to 5000 or less, I wouldn't have one. I wasn't ready to purchase at that time. I also doubt I would have waited for 2019 model year either, I would have likely spent my money elsewhere. So for myself, I am very glad they were NOT limited as I know I am happier with the TH than I would have been with other options, but I do think my money would have went to a competitor had I not been able to order one when I did.