My guess is that they will depreciate but not as quickly as BMW/Mercedes/Porsche does. For as many wranglers are sold they retain their value quite well and are always in high demand. The wrangler is a niche and highly customizable vehicle. The grand Cherokees in general seem to tank in value relatively quickly and like the Germans are more of a luxury market. I would argue the reason the trackhawk will hold its value is the trackhawk will be seen as a performance vehicle as opposed to a luxury or gimmick vehicle which would tank quickly.
I don't think too many Cayenne/Macan/Levante/X5M/X6M/GLE/Tesla/Q7 owners are going to leave their vehicles for the trackhawk but I do think Range Rover/Denali/Navigator/Escalade owners will consider making the switch. Maybe X5M owners because it is such a direct competitor though and the trackhawk offers better towing. Another consideration is that Jeep SRTs nearly sell out every one that is built. I am sure many people will buy a used trackhawk over a brand new Jeep SRT at the same price point and so I would bet the bottom will hold at least a few grand over the SRT model for a year or two until something else is released. The pricepoint already puts the trackhawk out of reach for a large majority of people but I think the demand will remain because people love their SUVs. The price will also likely limit the number produced the same as many other vehicles and that will help retain value.
Personally, I am a Jeep fanatic and will likely only own Jeeps. I think the Trackhawk targets more of a purest niche and not people who are trying to make a statement about their wealth etc. I think that market segment is large enough for them to retain their value for the most part. Audi RS4 (2007/8) and RS6 (2003) have done quite well in their values. The 1998 5.9 has not faired as well until recently. The Germans SUVs haven't done as well but every year they are upgrading and still producing them. Hopefully the 2 year run will help the trackhawk values hold. Similar has happened for the 07/08 wk diesels and even with the EPA bs the wk2 diesels are holding better than their gasser counterparts.
Just some thoughts, but really it's all a guess. If the economy takes a nose dive so will the trackhawk values. As long as the economy holds or grows the values will follow suit is my best guess. The flip side to that is Jeep expects them to lose a lot of value based on their lease terms regardless.
Time will tell...
I don't think too many Cayenne/Macan/Levante/X5M/X6M/GLE/Tesla/Q7 owners are going to leave their vehicles for the trackhawk but I do think Range Rover/Denali/Navigator/Escalade owners will consider making the switch. Maybe X5M owners because it is such a direct competitor though and the trackhawk offers better towing. Another consideration is that Jeep SRTs nearly sell out every one that is built. I am sure many people will buy a used trackhawk over a brand new Jeep SRT at the same price point and so I would bet the bottom will hold at least a few grand over the SRT model for a year or two until something else is released. The pricepoint already puts the trackhawk out of reach for a large majority of people but I think the demand will remain because people love their SUVs. The price will also likely limit the number produced the same as many other vehicles and that will help retain value.
Personally, I am a Jeep fanatic and will likely only own Jeeps. I think the Trackhawk targets more of a purest niche and not people who are trying to make a statement about their wealth etc. I think that market segment is large enough for them to retain their value for the most part. Audi RS4 (2007/8) and RS6 (2003) have done quite well in their values. The 1998 5.9 has not faired as well until recently. The Germans SUVs haven't done as well but every year they are upgrading and still producing them. Hopefully the 2 year run will help the trackhawk values hold. Similar has happened for the 07/08 wk diesels and even with the EPA bs the wk2 diesels are holding better than their gasser counterparts.
Just some thoughts, but really it's all a guess. If the economy takes a nose dive so will the trackhawk values. As long as the economy holds or grows the values will follow suit is my best guess. The flip side to that is Jeep expects them to lose a lot of value based on their lease terms regardless.
Time will tell...
